He’s here to make sure we keep things light once in a while.
We are very serious about everything logistics at Valley Companies, but that doesn’t mean we can’t have some fun once in a while, right? Our President & CEO, Todd Gilbert, let the cat out of the bag one day that his nickname is “Wilbur.” It just so happened that our marketing team was in the room, and you could hear the wheels turning in their heads as soon as this little piece of information was mentioned.
The result? A fun social media campaign called “Wilbur What The What?“ It’s where we take an animated version of Wilbur and bring him to life and touch on relevant topics to Valley, but with a bit of a twist to entertain. But that’s not where it ends…Wilbur can be seen at Career Fairs, on branded boxes we send out to customers, and a number of other places.
We hope you enjoy the fun we’re having with Wilbur by watching a few of the videos on our YouTube channel, and come back every so often, as we’ll be freshening them up as we continue to make them!